I worked with Aetna to develop a new marketing campaign for their maternity products. Together with a team of PMs and copy writers, we created new brochures and handbooks to be used both in print and digital formats. I also designed a number of regional maps for sales use.
- Adobe Photoshop, InDesign, Acrobat, Illustrator
-Pre-print review
I redesigned many of their stock photos in Photoshop to meet brand guidelines and integrate their signature heart logo.
I created new print and digital designs for the Aetna maternity handbook based on new content provided. The redesign included updated graphics, infographics, and customized templates.
I also designed new print and digital versions of their maternity marketing materials that could be distributed in doctor's offices.
I was tasked with customizing their sales maps in order to more accurately reflect the individual data sets.